Contributing to Aladdin DAO since 2026 across two products: FX100, the first non-liquidatable perp DEX, and f(x) Protocol. For FX100, I onboarded a T1 marketing agency and worked hand-in-hand with them on the testnet campaign strategy for launch. I now manage the FX100 community and ongoing growth activities. For f(x) Protocol, I manage social content and lead the AI marketing function, including building a marketing GPT to help f(x) rank in AI search tools like ChatGPT, Perplexity, and Google AI Overviews.
FX100 Performance: 2 Months vs 10 Months Prior
Head-to-Head Comparison
10 months total before Meemee vs 2 months with Meemee
| Metric | 10 Months Prior | 2 Months With Meemee | Verdict |
|---|---|---|---|
| Impressions | 265.3K | 97.5K | On track to surpass in the year |
| Engagement Rate | 3.7% | 4.2% | Beat baseline |
| Replies | 173 | 270 | +56% more replies |
| Likes | 1K | 1K | Maintained |
| Reposts | 152 | 162 | +6.6% increase |
| Video Views | 705 | 998 | +42% increase |
| Shares | 14 | 18 | +29% increase |
Key Contributions
FX100 (@FX100Perp)
- Onboarded a T1 marketing agency and collaborated closely on the testnet campaign strategy for the FX100 launch
- Managing the FX100 community and ongoing engagement activities post-launch
- Built a KOL database and developed the soft launch strategy for FX100's go-to-market
- Ran FX100 beta tester prioritization using a custom Python script and the Twitter API, producing a ranked, data-driven outreach list
- Created educational content including a thread on mark price vs last price in perp futures, designed to make FX100's mechanics accessible to retail traders
- Maintained a consistent brand voice positioning FX100 as a genuine product innovation, with a witty, CT-native tone that drives organic engagement
f(x) Protocol (@protocol_fx)
- Built a marketing GPT specifically designed to help f(x) Protocol rank in AI search tools including ChatGPT, Perplexity, and Google AI Overviews
- Leading the AI marketing function for f(x) Protocol, making it one of the few DeFi products with a dedicated AI search presence strategy
- Managing social content with a consistent, high-volume posting cadence across X
- Producing monthly social media reports for the Aladdin DAO team covering both accounts, with full analytics breakdowns and strategic recommendations
Performance Snapshot
97.5K
In just 2 months
FX100 Impressions
4.2%
Beat 3.7% baseline
FX100 Engagement Rate
+56%
270 vs 173 prior
More Replies
+42%
998 vs 705 prior
Video Views Growth