As Head of Content at CryptoMondays London, I owned the brand's social presence end-to-end across X, LinkedIn, and Telegram. Content planning, creation, scheduling, Canva graphics, partner amplification, and event storytelling. In 9 months: LinkedIn impressions grew from 40.4K to 146.8K, the X audience doubled, and CML's LinkedIn grew 675.7% above competitor benchmarks.
Key Metrics
+263%
Up from 40.4K
LinkedIn Impressions
75.8K
Up 281% from 19.9K
X Impressions
+1,014
675.7% vs competitors
New LinkedIn Followers
+99.5%
400 to 798 followers
X Audience Growth
Key Contributions
Social Media Operations
- Managed end-to-end social operations across X, LinkedIn, and Telegram, including content planning, creation, scheduling, and publishing
- Designed all social media graphics in Canva, owning the full visual output since August 2025
- Created and scheduled all community announcements, event promotions, and speaker amplification ahead of each CML event
- Maintained a consistent brand voice aligned with CML's Web3 community-led positioning
Growth and Partner Content
- Led organic growth generating 80K+ LinkedIn impressions and 630+ new followers in the first 4 months
- Coordinated and executed all partner and sponsor content deliverables accurately and on time
- Managed partnership posting timelines aligned with marketing agreements and event schedules
- Supported event marketing by promoting speakers, partners, and community initiatives